In the development world, the acronym MVP stands for Minimal Viable Product.

A minimum viable product (MVP) is a development technique in which a new product or website is developed with sufficient features to satisfy early adopters. The final, complete set of features is only designed and developed after considering feedback from the product’s initial users.


MVPWP was created out of frustration with the current premium WordPress theme marketplace.

When agencies, freelancers, and web developers get a new client that need a website, they normally go poke around their favorite WordPress marketplace to find a theme they can install and use that is already 90-95% already done.

This is all fine and dandy if the client has a small budget, doesn’t plan to use the internet to generate new business, or you don’t really care for your clients best interest..


The problem I find with the workflow above is the end product that is delivered to your client over time. Normally creating a website for a small business or company is the work that gets your foot in the door. If you do a good job, meet your deliverables, and are interested in more work you can almost guarantee more work from the client.

This could be online marketing efforts like search engine optimization, social media management, pay-per-click advertising, etc.

This is great, good work!

The problem I am finding is when you start working with these premium themes over a period of time. Remember when you found the theme and you were looking over the hundreds of page layouts, all the features and shortcodes, the sliders and all the whiz-bang features?

You see, all these fantastic features and add-ons could actually be a pain to support and work with in the near future.


You purchased the theme, installed the handful of plugins, and setup the different page layouts for your client you are all set! Website complete.

Now it’s time to start a PPC campaign or maybe do some SEO.

SEO Campaign

Let’s start with an SEO campaign. Most premium themes today are SEO friendly and are also responsive, which is perfect.

One of the bigger SEO problems that comes with these feature packed, premium themes is load time. You remember all those amazing third-party plugins you installed and might be using? Well, those could actually be hurting your page load speed.

A lot of these plugins developers might not know or care about your SEO campaign. Their plugin might be putting JS calls in the header of your theme, not minimizing the plugin CSS/JS, and number of other bad practices. Maybe it isn’t even the plugins, the theme itself could be using a ton of CSS/JS scripts.

Sure, you can install more plugins to try and fix these plugin issues, but how many plugins are you going to want to support and install?

That scenario is just for SEO.

PPC Campaign

Think about creating landing pages for PPC campaigns. If you are A/B testing different variations you are going to need to add different styles.

You have several options.

Create a child theme, add custom CSS to a theme options panel (oh, please no!), use a different CMS for landing pages, etc.

Depending on which route you picked, you now are making a custom child theme that will hopefully continue to work in the future, adding even more un-minified CSS code to your WordPress theme header (load time), or now using a different CMS just for some landing pages…

I could go on and on. Hopefully you are getting the point here.

Things could get out of hand pretty quick. You are now managing a monster of a theme with all kinds of third-party extensions that you have no control over.


Say hello to MVPWP! Start lean and add features as you need them.

With MVPWP, you start out with a free starter theme that has the bare minimum. The theme has a blog, page, and single layout with styling for all the default WordPress components.

The difference here is that the theme doesn’t include un-needed scripts, styles, templates, heavy plugin dependencies, and anything else that you may or may not use when building out your WordPress theme.

The idea is to keep the theme as lean and mean as possible. This will give you the upper hand when trying to out rank your competitors in the SEO, PPC, and general internet marketing game.

The theme uses Sass and then Gulp to compile and minify the CSS and JS. This gives you a powerful theme to get your project started.

From there, start adding your custom styles and any of the elements you need to provide the best product for your client. All of this you add to the theme and you own. This means you know what all the code is doing and what is powering your theme.

MVPWP provides themes, plugins, components, and patterns that you see across the web. Simply download the files and implement them into your project!

Sign up today!